Czech Tourism 2025
6 videos, 12 photos, countless kilometers and endless energy – but above all, a ton of experiences. That’s what it looked like working on the CzechTourism campaign Unexpected Wellbeing – something we ourselves experienced throughout the production.
Over the course of a few intense weeks, we produced 6 short videos based on a very simple concept and 12 key visuals showcasing selected destinations and activities across the Czech Republic – from hiking and cycling, to canoeing and golf, all the way to spas and wellness.
To surprise, inspire, and present the Czech Republic as the ideal destination for both active holidays and relaxation – that is the goal of the spring global campaign Unexpected Wellbeing, recently launched by the Czech Tourism Board in selected countries. The campaign focuses on an attractive combination of sports, spa culture, and relaxation.
The main highlights include hiking, cycling, mountain biking trails, canoeing, golf, and spa experiences. The campaign emphasizes the unique accessibility of Czech nature, where in a single day you can fully enjoy a mix of sports, gastronomy, and relaxation.
Compilation of 6 videos we prepared
Key visual photos
Behind the scenes video
Team
Agency: VCCP
Client: Visit Czechia
Directed by: Martin Bernard
Photo: Jan Kasl
DP: Vít Kratochvíle
1AC: Matěj Kormunda, Lubomír Krupka
Production: Vít Máchal
Styling & MUA: Babora Černá
Gaffer: Tomáš Dohnal
Drone: Marek Tajbl, Martin Kaňůrek, Tomáš Mertlík
Runner: Pavel Pek, Filip Zettl, Jakub Opletal
Catering: Barbora Kašičková
Sound design: Lukáš Pešek - Deadcat studio
Riders: Aleš Gartner, Petr Kostrhun, Zdeněk Máchal
Starring
Zdeněk Pecháček
Michaela Křivánková
Stanislava Jachnická
Jitka Doležalová
Jan Szymik
Igor Slavík
Igor Nácik
Nguang Hai Yen
Sarah Vegnerová
Kateřina Krasová
Ondřej Beneš
Barbora Mrázková
Dušan Zapalač
Jakub Říha
Teodor Kováč
Sabina Franova
Tomáš Vojtas
Maia Vojtas
Karolína Mrázková
Aneta Zahorikova
Zdeňka Šunková
Delgado Yaise
Vaněček Michael
Thank you all!