Czech Tourism - Feel free

After last year's campaign focused mainly on the outdoors, this time we wanted to capture the Czech Republic in all its diversity. Nature was still an important part of the story, but culture, spa traditions and gastronomy took centre stage. Everything was built around the idea of Feel Free – the freedom to experience the Czech Republic your own way.

That idea also shaped the visual language of the campaign. Inspired by the way we naturally scroll through content today, each scene represents a different experience. Because every shot is accompanied by a bold headline, we kept the visuals clean, simple and focused.

In just a few intense shooting days, we produced seven 15-second films, two 30-second TV commercials, a one-minute hero film, several 6-second cutdowns and ten key visuals.

Of course, there was a catch. 😄 Although this was a summer campaign, we didn't start shooting until early October. That meant finding ways to make it look and feel like summer while autumn was already setting in.

In the Teplické Skály, the temperature was just above 1°C, while the cast was wearing shorts and T-shirts. On the Vltava River, our actors had to convincingly enjoy a sunny boat ride despite the cold. Moments like these are invisible in the final films—but they're all part of the process.

It was a challenging production from start to finish, and I'm grateful to everyone who helped bring it to life.