Pells I brand video

We really put in the work on this video for Pells. We kicked off the shoot in Finale Ligure – an iconic location that’s a true paradise for cyclists. The second part of the production took place closer to home, combining outdoor spots around Prague with carefully staged scenes in the studio in front of a green screen, that allowed us to include shots that just wouldn’t have been possible out in the wild.

A mix of sweat, dust, laughter, and a few post-production tricks. The result? Pells – the way we feel it.